Why You Got Unfollowed on Twitter

Recently I spent a lot of time going through the people our company, Jay Nine Inc., was following on Twitter. I wanted to spend some time interacting with more people, but I quickly found myself deleting a lot of people!

I realized that before I could get into interacting more frequently with our community on Twitter, I needed to cut out a lot of excess baggage first. I started by going through the profiles of every single person I had followed, then sorted them into appropriate lists based on their varies attributes. In this process, I saw a ton of terrible, terribleTwitter practices. This sparked an avalanche of unfollows and deletions, which I studied and summarized for you below.

Here are some of the practices that got you unfollowed:

You Weren’t Following Us

Anyone who wasn’t following us back was instantly deleted. A lot of times people go on “following frenzies” where they follow a ton of brands and people (anticipating that many of these people will follow them back), only to unfollow them later and keep their ill-gotten gains. Further, if someone wasn’t following me they clearly weren’t interested in engaging in a relationship-and were given the boot.

You’re in the “we’re too big to matter” Crowd

I deleted almost all of the celebrities, athletes, and news sites we’d followed. Most of these were just “clutter” anyway, and a lot of them (especially news sites) sent out too much volume to be of any real value. I also unfollowed quite a few of the big “thought leaders” in the marketing and business world. Typically, these people tweet too often and end up either repeating themselves constantly or just regurgitating exterior content as “filler”. This sort of bombardment is more likely to make my eyes glaze over than to engage me at any point. Further, I wanted to focus on building relationships with small and medium sized businesses, not sorting through a bunch of useless garbage every morning.

You’re a Noise Creator

There were people in our feed that literally sent out a new tweet every two minutes. I deleted these people. Anyone who sent out more than 20 tweets a day (roughly) was instantly unfollowed. These people are looking to advertise, not build direct relationships.

You Didn’t Respond to Us

Finally, I took a list of quality accounts and started (and continue) to go through those lists sending direct messages and @ replies to their tweets. My goal is to “get to know” our Twitter world a little bit better, and focus on building relationships over posting a ton of Tweets. I’m still using the 4 to 1 Tweet Ratio you may have read about in our White Paper, but I’m going more towards 4 DMs with relationship building to every 1 tweet I send out.

As a general rule of thumb, anyone who doesn’t respond to me within a week is unfollowed. I am working on building a functioning community where ideas can be shared, and where we can all benefit from interaction with each other. In other words, I don’t enjoy talking to inanimate objects, and unfollowed the accounts that exhibited “inanimate” symptoms.

Every second, an average of 6000 tweets are sent out.

It’s not about what you tweet; it’s about who you tweet to, and why you tweet with them. If you’re using Twitter as a way to “mass message your product/service,” I would argue that you’re wasting your time on this network.

I cleaned out a large portion of our list, and have shifted our focus entirely to personal outreach and relationship growth. I encourage you to do the same, using the above as a guideline to improving the quality of your feed and of your community on Twitter.