The Vice President of Advertising Sales & marketing is responsible for the successful execution of the Network’s revenue goals and for managing the east coast sales team.

 

RESPONSIBILITIES:

 

EASTERN REGION SALES TEAM

    • Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies
    • Work collaboratively with Chicago and LA offices to execute network sales priorities
    • Participate in sales calls and presentations with clients and agencies
    • Provide positive and effective leadership and feedback to the sales team
    • Recruit, develop, and coach sales talent as necessary in order to meet goals for revenue growth
    • Encourage collaborative approach to client relationships amongst sales teams to drive revenue, with all offices
    • Focus on direct-to-client and strategy team relationships to drive new business
    • Work closely with SVP and sales planning to manage upfront negotiations
    • Help produce a yearly sales retreat to review the year and set strategy for the following year
    • Interface with advertising agency leaders to help position TV One for success
    • Communicate directly with marketers to drive awareness and importance of the TV One audience
    • Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them

 

  • Encourage cohesive partnerships between the sales team and other internal resources
  • Interface with Research to craft compelling category/brand presentations that educate advertisers on the importance and financial benefits of reaching African-Americans and to position TV One as a go-to network
  • Team up with Integrated Marketing to create compelling campaigns that resonate with our audience and help drive our clients’ businesses
  • Work collaboratively with One Solution to drive integrated sales programs
  • Maintain a culture of consultative selling at all levels
  • Serve as brand leader and develop tools and messaging for internal and external parties as necessary
  • Communicate and collaborate internally with other departments and divisions including, but not limited to: Pricing & Planning, Integrated Marketing, Research, Finance, One Solution, iOne Digital, Reach Media, Radio One and Urban One leadership

By AKDSEO