7 Things I Wish I Knew When I Started in PPC
It was well over 10 years ago that I got my first job in paid advertising. I was fresh out of college and applied for a job as an “online…
The 10 Best B2B Sales Strategies to Land More Clients
425,698. That’s the number of new businesses registered in the United States in July alone. With more options for consumers to pick from, converting leads is becoming more difficult, especially…
4 Important Changes to Google Ads Extensions: What You Need
Yesterday, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this…
The New Google Ads Destination Requirements Policy: What You
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,”…
12 Ways to Improve Your Click-Through Rate in Google Ads
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too…