Why maintaining marketing spend is the most strategic path
Just as we thought we were entering the greener pastures of a post-pandemic world, economists are sounding the alarm on a possible recession. As a parent, I worry. As a…
Agency news to know: Sept. 16, 2022
The agency is actively working with brands across entertainment, tech, wellness, and consumer packaged goods, including Paramount+, Lionsgate, Peloton, and Procter & Gamble. Beyond its focus on marketing and communications,…
Chevrolet EV campaign uses Fleetwood Mac, influencers
The TV buy begins Saturday during Fox’s college football coverage and will continue Sunday with NFL programming, including NBC’s “Sunday Night Football,” the most expensive buy on TV. In total,…
Ad and media industries rated least compassionate in
The survey results also revealed some of the impact of the COVID-19 pandemic on how employees are dismissed from companies. Roughly 44% of the survey participants were laid off since…
Omnichannel will rule Black Friday. Is your data ready?
This upcoming holiday season, we anticipate that Black Friday will get back to being, by and large, an in-person event. But consumers will be planning their shopping trips informed by…